Enterprise Q&A – Meals Heaven Made Straightforward



Wendy audio-2: [00:00:00] Welcome again everybody. Thanks for tuning in. We’re presently doing a pivot collection in case you missed it, and we’re within the means of. Pivoting our model, pivoting the podcast, pivoting all the pieces, actually. Been having quite a lot of actually massive life questions.

And so we have been bringing you on and, , simply sharing what that course of has appeared like for us. And we thought that this week

it could be actually enjoyable to do a q and a and make it particular to what we’re overlaying. And so. We ask y’all to submit your entire enterprise associated questions

to us.

Jess Epi Audio_Pivot 4: Sure, and for these of you who’re simply tuning in for the primary time, you could wish to scroll again up into our final couple of podcast episodes, as a result of in episode one we discuss how that is our twelfth 12 months of enterprise [00:01:00] doing meals heaven, most likely greater than 12 years, and why we’re prepared for a change. In episode two, we go into the professionals and cons of being an RD influencer.

An RD influencer, which implies registered dietician. And we even get into the nitty gritty of our financials. So for those who’re, for those who’re curious how a lot cash we make or wanna see a breakdown of our revenue and loss, we actually go into our QuickBook statements. So test that episode out. After which in episode three, we talk about varied enterprise concepts.

And it has been actually enjoyable since you all have been DMing us commenting on our publish. Emailing us with so many concepts, and we really feel like we could go together with one in every of your concepts for the following iteration of our enterprise. So positively take a look at these first three episodes if you have not already, as a result of it’s going to provide you with extra context to what we’re speaking about at this time.

Wendy audio-2: Yeah, and for the questions at this time, they have been submitted on ig. Earlier than we [00:02:00] leap into the primary one, I wanna spotlight a listener overview. That is from Royal Woman 88 10. I get pleasure from listening to Justin, Wendy. They’re very clear and inclusive in all of their episodes and with their featured company. I’ve discovered that intuitive consuming not solely advantages physique, however.

Not solely

advantages my physique however total well being akin to hair and wonder.

Listening to those ideas assist

me to be a lot extra conscious of the indicators of what my physique is likely to be missing and the right way to incorporate habits. Thanks girls.


Jess Epi Audio_Pivot 4: Sure, Royal Woman.

Wendy audio-2: Royal.

Jess Epi Audio_Pivot 4: it. Yeah. Sure, we adore it. And we’re so happy with this podcast too, and that we’ve been

doing it for seven years and there is. Simply such a plethora of episodes and an archive. And it is good as a result of I might say like each week, half of the people who find themselves listening to the podcast are listening to the present episode, after which [00:03:00] greater than half of the individuals are listening to the archives.

So it is good that these episodes are getting love too, and that when folks uncover one. Episode, they have an inclination to form of return and binge the podcast. So thanks. If you’re a binge or in case you are new, for those who’re an og, we recognize all of you guys and that is why we needed to do that enterprise q and a. So do you wanna begin with the primary query?

Wendy audio-2: Yeah. So the primary query is your ideas on hiring. Oh, sorry. Oh, excuse me. I am going to begin that once more. So the primary query is, your ideas on hiring a profession or advertising coach, is it definitely worth the funding? Hmm. Okay. So we’re presently working with a enterprise coach and we have had a very optimistic expertise.

You understand, it is, I, I feel it is definitely worth the funding for those who’re in a position to afford it. When you’re like making an attempt to make [00:04:00] ends meet and you’ve got monetary priorities elsewhere, I feel. It is one thing to think about as a result of I used to be having this dialog with my buddy cuz she was pondering of hiring a profession coach only for her, like private, , skilled growth.

And we have been form of speaking about that. She’s like, nicely, do you assume it is value it? Is that one thing I ought to do? And I like, a few of these coaches are so costly. And, , I, I am like, nicely, , for those who can afford it, then. It could possibly be helpful, however I feel for those who’re gonna be stressing out about cash, be in, , within the means of like making an attempt to get a coach, I do not know.

I, I feel it is vital to prioritize in that method. For us, it made sense. We form of put apart some cash to work with the enterprise coach, and what I loved about it’s that, Particularly for me and Jess, cuz it is two of us. It is good having an outdoor one who’s somewhat extra goal. It will probably [00:05:00] assist us talk collectively about, , what the objectives are.

Yeah and simply form of present suggestions

on the concepts that we’ve as a result of we will form of go off the rails somewhat bit and like lose observe of time or not likely keep centered. So it’s good having that particular person and I do assume that it has been

definitely worth the funding for us.

Jess Epi Audio_Pivot 4: Yeah, and we’ve


with, I really feel like at the least one enterprise coach previously. I do not really feel like they have been definitely worth the funding. It additionally simply relies upon

on the enterprise coach and are they actually listening to what you are saying, what your issues are. Or are they only form of making an attempt to place you into some method that it, , has labored for them?

I really feel like that is quite a lot of enterprise coaches. It is like, here is my blueprint and I do not need somebody who desires to do a blueprint just like diet counseling. Like, I want issues which are very individualized to my wants, my objectives And never identical to your blueprint for get wealthy fast scheme. [00:06:00]

Wendy audio-2: Yeah. Yeah, yeah,

Jess Epi Audio_Pivot 4: in order that’s form of simply, you gotta need to suss it out.

We’re going to have our, we’re gonna have our enterprise coach on subsequent week, so you possibly can hear about her model. She affords teaching, so there is a, , a suggestion there. However let’s leap into the following query.

You’ll be able to edit that


Wendy audio-2: say that like for those who do seek the advice of with. A coach. I feel it is vital to inform ’em upfront, like, that is what I am seeking to get out of this expertise versus having them information the periods as a result of we did I am truly remembering now that we did this different enterprise coach session.

It was nice, however she form of had like simply mentioned like her blueprint or her method and we needed to like instantly be like, instantly be like, okay. That is not what we’re on the lookout for. That is what we’re inquisitive about. That is what could be most helpful. And it was nice cuz she was like, oh wow, that is completely different.

Like, I am used to doing issues this manner, however we will completely do this. And it, and it

was actually useful for us. However you

[00:07:00] additionally need to form of communicate up and allow them to know like what precisely it’s that you are looking to get from that. And for those who’re not clear on that, then perhaps simply take a while to consider it to just be sure you’re getting your cash’s


Jess Epi Audio_Pivot 4: Yeah. Yeah. And, and as when he mentioned, talking up, if it is

going off, The rails or in a route that you do not truly need assistance with. Cuz all of us have our strengths and weaknesses. And I used to be listening to a podcast by the Tone It Up girls yesterday, and so they have been saying that generally, like Wendy was saying, while you’ve been doing it for therefore lengthy, that is virtually once I assume a enterprise coach is much more priceless to have.

An out of doors perspective as a result of they mentioned they’d completed issues the identical method and so they form of had tunnel imaginative and prescient with the content material that they have been placing out. And someone got here in and was like, truly, try to be doing it this manner. They usually’re like, no, no, no, however we have at all times completed it this manner, like our DVDs and no matter else.

They usually’re like, no. So anyway, they ended up switching it and it was an enormous success for his or her enterprise. And all it took [00:08:00] was someone, From the skin to look in and say like, this does not make any sense. So yeah.

Query two, how has your imaginative and prescient for the enterprise developed from its inception? And it is a two-part query.

What did you need it to be versus what has it develop into? And this query is from all of the snacks, love your deal with. So our enterprise, we did not have a a imaginative and prescient for the enterprise after we began. It was a artistic outlet. We are saying this on a regular basis, we do not counsel that. Some folks will say begin as a artistic outlet.

And even the tone it up girls have been like, yeah, you need to begin in service to your neighborhood. And we simply needed to assist ladies. And I get that, but in addition instances have modified. It is so oversaturated that I do really feel. It is higher to have a plan and a imaginative and prescient for what you need it to be, a marketing strategy, all of these issues.

Like we [00:09:00] nonetheless have by no means completed a marketing strategy. We’ll for Meals Heaven 2.0, however we have not for Meals Heaven 1.0. So I might say for us, what we needed it to be was, Only a place the place folks may get evidence-based diet info from an inclusive perspective that was additionally accessible. In order that’s the way it began creatively.

And I really feel like we’ve been ready to try this. Like I do not assume that we had another imaginative and prescient for the enterprise. When. Beginning. So I am unable to say that it is like completely different from what it ought to have been, however yeah, I feel that we form of have been simply taking part in it by ear and making an attempt out various things the entire time and seeing what caught and what caught thus far was, , doing this podcast prefer it.

It was truthfully like a enjoyable method for us to proceed to study diet and What caught was doing our talking [00:10:00] engagements and dealing with manufacturers and having the ability to earn cash off of that in order that we may put out all of our content material free of charge.

Wendy audio-2: Yeah. Yeah. And. Additionally, I am going to say like all through the years so after we began Meals Heaven, it began as, , simply very basic diet training that was culturally competent. That was like the inspiration. All through the years, it has develop into, I do not know if the phrase is refined, however it’s positively develop into somewhat extra centered, whereas we discovered about completely different approaches.

Modalities obtained launched to, , new analysis we have taken on a well being at each measurement, weight inclusive method. And, , simply. Exploring intuitive consuming and all of that stuff, which I am certain for those who hearken to the podcast, this, however we did not begin off that method. We have been truly, like, to start with, we weren’t, I [00:11:00] would not say that we have been like centered on weight reduction, but when somebody needed to discover that, we have been open to love having that dialog and giving suggestions based mostly on like what we discovered in our educational coaching.

So it has develop into somewhat extra Targeted in that method. Yeah. After which, , we’ll see what occurs now. I really feel like all of, all of these approaches that we have adopted alongside the best way will certainly, it is not like we’re simply gonna depart all of that behind as a result of we nonetheless imagine in that and, and, , at.

Yeah, we nonetheless wanna incorporate it into no matter diet work it’s that we do. However yeah, we’re pondering that it is gonna look quite a bit completely different simply when it comes to just like the day-to-day and who we’re serving and the form of training that we’re offering. So,

Jess Epi Audio_Pivot 4: Yep.

Wendy audio-2: yeah. All proper. Subsequent query. If y’all select to not proceed with Meals Heaven does the concept of going again to a 9 to 5 [00:12:00] scare y’all.

I do not know that it scares me, but in addition I do not see myself going again to a 9 to 5 like full-time. I simply, at this level in my profession, I. I really feel fairly assured in realizing that I’ve some choices open to me that I might be, , considerably artistic within the form of work that I tackle. So I imply, it is not scary.

I, I’ve labored in a number of 9 to fives and total, like fairly optimistic expertise, particularly like working within the diet area. However yeah, it is simply not one thing that I really feel like I’ve to do anymore. And , now with the web being as massive as it’s I feel there’s identical to quite a lot of different choices for work that, , are very like outdoors of the field, particularly with diet.

So I might most likely, I really feel like for years now I’ve completed a mixture [00:13:00] of various issues. Like I am going to perform a little little bit of medical, I am going to do some artistic

stuff. We’re at all times doing meals Heaven. So, yeah, I do not assume it is gonna be like, oh, we’re now doing meals Heavens, so we’re going

again to love, company, or we’re gonna be, , like in a workplace or one thing like


Jess Epi Audio_Pivot 4: Yeah, I, sure, for me, a 9 to 5 could be completely terrifying and I don’t see that for myself. Knock on wooden.

It is not wooden. Maintain on. Knocking on actual wooden. I do not see it. I am sorry. And it is humorous cuz as I discussed, I feel two episodes in the past for my CK Web elder, I’m writing an entire article about this, like being a creator and like the professionals and cons and just like the 9 to 5 versus not 9 to 5.

And I’m simply, An entrepreneur by way of and thru. And so a 9 to 5 just isn’t my jam. Nevertheless, if I needed to get a 9 to 5, would I? Yeah, certain. Have I had them earlier than Most of my grownup [00:14:00] life, completely. But when, if I did get a job, it must be one thing that was very versatile the place it used quite a lot of completely different elements of my mind or the place it was very part-time.

I am unable to see myself working a full-time, 9 to 5. On this lifetime. Anyway,

Wendy audio-2: Yeah.


Jess Epi Audio_Pivot 4: subsequent query. Oh, and by the best way, that was from Jared’s. This query is from a Hampton oh 9. Hey woman. Hey.

Wendy audio-2: Hey,

Jess Epi Audio_Pivot 4: Yeah,

Wendy audio-2: hey

Jess Epi Audio_Pivot 4: her.

Wendy audio-2: Proper.

Jess Epi Audio_Pivot 4: She says, how do you incorporate your values and desires into serious about what’s subsequent? Ooh, good query. And by the best way, we’re simply these questions for the primary time and answering them on the fly, so bear with us.

However when it comes to values and desires, I feel additionally as we’re going, as we’re getting older, as I am going into my second chapter of life, [00:15:00] you simply get somewhat extra clear on what your wants are and what your values are. So for me, I worth stability and I additionally worth. Not being consumed with work and having extracurriculars and completely different pursuits, and I really feel like now could be the time to essentially hone in on all these different issues that fill me up in a method that I hadn’t been as intentional persistently, or as persistently intentional about earlier than.

So that’s actually my fundamental purpose is like work being perhaps 40% of my life. After which social being 40% and extracurriculars being 20% and that is just about what I obtained time for. Versus work being 70% and all the pieces else form of will get in the place it suits in. In order that’s primary. And I feel wants clever, that is why I additionally love working for myself as a result of though you [00:16:00] most likely do find yourself working extra hours, A, hopefully you are doing one thing you want, and B, I can create a schedule that actually works nicely for me.

So I discover that I’ve my most creativity and clear ideas actually early within the morning, like six 30, so I can. Begin working then, after which take my break to form of do my strolling or my health stuff after which bathe, no matter, after which begin working once more. Versus when you’ve got a 9 to 5 job, that is gonna be actually tough.

So I feel simply form of getting trustworthy with what works for you and determining a method to have the ability to incorporate that’s what I’ve personally been centered on on this season.

Wendy audio-2: Find it irresistible. Subsequent query. As an entrepreneur, what do you do for medical insurance? This is a wonderful query, and I feel it is one of many greatest struggles that I’ve seen [00:17:00] entrepreneurs have. I imply, for me it is, it is an ongoing wrestle Proper now I do have medical insurance. Thank God, however there for the previous few years I did not truly, cuz proper now I am working at one of many hospitals in New York Metropolis part-time and I will get medical insurance advantages by way of this place, which I’m so grateful for.

However earlier than that, I used to be simply form of winging it. I did not have medical insurance and that is sadly the case for lots of entrepreneurs cuz it is so costly. Like I keep in mind once I left my, , full-time job years in the past. I attempted to get medical insurance and the costs they have been giving me have been outrageous.

I am unable to even think about how a lot it’s now, however from what I recall, and it was a horrible plan. Just like the deductible was so excessive and it was like I needed to pay like. [00:18:00] I needed to mainly come out of pocket for probably the most half except I used to be like dying or one thing. And it was like $600 a month and I used to be identical to, okay, this does not make any sense.

Total, I am fairly wholesome, , God forbid I get hit by a automobile or I get most cancers, however like typically I am going to my bodily annually. I haven’t got like all of those medical wants, so I form of winked it. And my mother and father have been like actually involved and so they satisfied me to get medical insurance in Dr. And Dominican Republic, that is the place they dwell and I am going fairly typically and so they have been like, simply get it cuz you by no means know if any emergency have been to occur, at the least you will get healthcare right here.

And at Dr. I imply my medical insurance, like the very best plan was like, $45 a month or $50 a month or one thing like that. And it was like v i p child, like I used to be, , doing all of my visits, doing all of my issues. I had journey insurance coverage, I had like all, all the issues. So I did that after which as soon as I obtained this [00:19:00] medical place I ended up chopping off that.

Medical insurance and now I simply have the one which I’ve now, which is nice. Nevertheless it’s a problem. It is so costly. I imply truthfully, for those who can marry to get medical insurance, do it.

Jess Epi Audio_Pivot 4: Mm-hmm.

Wendy audio-2: That is an, an choice that I do know lots of people do cuz it simply form of

is sensible cuz the healthcare is so ridiculous within the, in the USA.

However yeah, that is what I

do. Jess.

Jess Epi Audio_Pivot 4: Yeah, so a pair issues like with meals Heaven, the primary, as we talked about, what, eight years?

We had different jobs. So I had a full-time job for a majority of the time that we have been doing meals heaven, and I obtained insurance coverage that method. After which I transitioned to a part-time job that was 50% full-time equal, and I had insurance coverage by way of that part-time job, which was additionally nice and perhaps uncommon to get insurance coverage by way of a part-time job.

In order that coated me [00:20:00] by way of. After which in 2018, as Wendy talked about, I obtained married for the advantages. Simply kidding. Not just for the advantages however that was my saving grace. And I do know that that may be a privilege cuz the, one of many the dieticians who has a sub, I feel it is she’s anti-racist dietician. She has an entire article about like, is being a dietician a, a job for housewives as a result of, You understand, quite a lot of instances you do not make some huge cash and also you want insurance coverage and all of the issues, and so that you form of, , need to be a housewife to do it, which is unlucky.

However yeah, so now I am on my husband’s insurance coverage, however I would not be capable of not have insurance coverage as a result of I’m a, what do they name it? It is likely to be offensive time period, A frequent flyer. Is that offensive? It’s. Okay. Edit that out.

Wendy audio-2: no.

No, no, I am not saying it is offensive. I am saying

that may be a time period.

Jess Epi Audio_Pivot 4: Oh, that’s the time period. I’m somebody who, I am going to the physician each different [00:21:00] day, each week.

I’ve a physician’s appointment this week. I had a physician’s

appointment final week. Each single week I obtained quite a bit occurring. So I want the insurance coverage. I’ve quite a lot of freak accidents. I obtained quite a bit occurring. No method I might pay the $2,000 premium and simply be broke. Cuz that might be a greater deal than paying out of pocket for me personally.

So yeah, that is the insurance coverage story. Thanks for that query, Sundance. Okay, so subsequent query is from inclusive s dietician and so they say, how do you do all of it? Are you working like on a regular basis? I might say n no, I am not working on a regular basis. Typically I, I feel it is seasons, proper? Like there’s some seasons the place you might be, like, once I was constructing the home, sure, I used to be operating to the bottom.

That triggered my burnout amongst different issues. However presently on this season, as we’re pulling again and doing much less, like I do not really feel like we’re doing all of it proper now. At [00:22:00] least I am not, you are doing greater than me. I, I really feel like I’ve a very nice stability. That’s working superbly. And and likewise getting assist too, like we’re form of the categories the place we do not delegate a lot and we do all the pieces ourselves, however having assist has been wonderful.

And, oops, medicine reminder, having assist has been important and. That is the one method I really feel like we’re in a position to do what it’s that we do. So for the podcast, we’re assigned to a podcast community and so they do all of our advertisements. As we talked about earlier than, we’ve our wonderful coordinator, Chelsea, who’s speaking with company one thing that we used to do ourself on a regular basis.

I did have a non-public follow, however I spotted for me, operating that on my own and seeing all my sufferers was simply an excessive amount of. And in order that I needed to finish a pair months in the past. For my home, my [00:23:00] Airbnb that I’ve, I now have my pals who I pay to handle it for me who dwell regionally within the desert. So I feel simply getting the assistance has been large for me.

What about you?

Wendy audio-2: Yeah. I do not assume that I work on a regular basis, however previously few months it is positively been actually hectic cuz I’ve simply had a lot occurring from, , identical to. W Yeah. Being overworked. Really let me edit that out cuz who is aware of who’s listening. So I do not really feel like I am working all the time. Nevertheless, previously few months have been fairly hectic. I’ve a renovation occurring. I’ve had quite a lot of work on my plate. And they also’re simply, it has been form of blurry with like work private life boundaries. Like when am I working, when am I not working?

That is been somewhat extra like within the grey space these previous few months as a result of it is simply, You understand, each time I get a [00:24:00] second I am like, oh, let . Even when it is like on a Sunday, I will be like, oh, let me, , work on this factor. You understand, cuz I’ve somewhat little bit of time. However shifting ahead, these subsequent few months and onward, I’m trying ahead to having like designated days and instances to work on sure issues.

Yeah, it is simply, that is not likely my vibe to be like, oh yeah, I am simply working 24 7. I haven’t got, , time to relaxation or to hang around with pals or et cetera, et cetera. So yeah, it is one thing that I’m engaged on and that I am trying ahead to. So, shifting alongside. Subsequent query. Any model deal horror tales?

Oh, God,

there may be. There’s a number of.

Let’s examine how we will make this as obscure as potential.

Jess Epi Audio_Pivot 4: We won’t identify names. We do not wanna

Wendy audio-2: In fact. Yeah. We’re not gonna identify names. We have [00:25:00] had a number of manufacturers which are simply so explicit with You understand, the issues that they wish to the purpose the place they’re going to make us like reshoot content material that we had already agreed to do.

This is the factor. I feel manufacturers, particularly manufacturers that do extra like. Old style advertising, it is, they form of comply with a method and so they do not prefer to deviate from it, even when it is not updated with the instances and updated with what folks like and have interaction with. You understand, so for instance, they, they’re going to be like very caught on like, Oh, the branding must be actually distinguished.

It must be entrance and heart the place for us, we like to include issues in a extra refined method, in a extra natural method, cuz we predict that folks simply get pleasure from that higher. And , it is like we do not wanna be like, , shaking a product in your face and being like, purchase this [00:26:00] and a few of these manufacturers simply do not get it.

And, and like they’re going to form of. Push us right into a nook and be like, that is how we would like it completed. After which, , it does horribly, which we informed them that it could do. As a result of it is simply not, it is, it is not a

nice method in relation to advertising. You understand, however it’s like, it form of is what it’s and we’ve to do it that method cuz we’re in contract with them.

In order that’s occurred a number of instances.

Jess Epi Audio_Pivot 4: Yeah. and for me, the most important horror of all of them just isn’t getting paid.

Wendy audio-2: Oh God,

Jess Epi Audio_Pivot 4: we had a model,

you’ll die for those who knew who it was.

Wendy audio-2: who shall not be

Jess Epi Audio_Pivot 4: Yeah, they, they shall not be named, however they

actually tried it cuz we are the kind, hear, for those who’re a model listening, you do not have to fret about us. Like, we’re not the sort to, , publish all of the enterprise.

Like we actually wanna

maintain it stylish. That is, , this can be a skilled change, however we obtained this near a Twitter [00:27:00] thread about this model as a result of yeah, we needed to get a lawyer concerned as a result of it was

Wendy audio-2: It was an enormous contract.

Jess Epi Audio_Pivot 4: It was our greatest contract.

Wendy audio-2: It was a

Jess Epi Audio_Pivot 4: Yeah. I feel our greatest


Wendy audio-2: at that time we have been what, like eight months late with the fee or they have been eight months late. Completely ridiculous. Like did not make

any form of sense.

Jess Epi Audio_Pivot 4: Saved making false guarantees, like, oh, we’re trying into it. Oh, it is gonna be this week. Oh, it is gonna be

this week. It is like, are y’all broke? As a result of perhaps folks must know that.

Wendy audio-2: proper. Precisely.

Jess Epi Audio_Pivot 4: was a Gen Z that might’ve been on blast, like after two weeks,

Wendy audio-2: Oh, completely. We attempt to maintain it cute {and professional}, however it obtained to the purpose the place it was simply outta hand.


needed to get, , our accounting staff concerned. We

needed to get legal professionals concerned. At what level I simply went off

Jess Epi Audio_Pivot 4: Wendy did go up.

Wendy audio-2: I wrote a. A complete rattling essay and a half and I CC’d everyone on their staff as a result of I used to be like, y’all are actually [00:28:00] making an attempt it like we have been.

We have been like simply fucking, ooh, sorry. We may edit that out. We have been like simply fuming, prefer it was like bubbles have been popping out of my mouth. That is how

upset I used to be about this example. I am identical to, by no means once more. I’ll by no means suggest your product and I’ll by no means work with you ever. That truly was primary

for horror story.

Jess Epi Audio_Pivot 4: Primary, hun. Yeah, one hundred percent. And it was a

Wendy audio-2: not that lengthy

in the past,

Jess Epi Audio_Pivot 4: Mm-hmm. Yeah. You’ll assume this might be

one thing like again within the day, no, this was this

this was like this 12 months. Yeah. Just a few months

in the past.

What a disgrace. We by no means had something

like that although, the place it is just like the contract sha, they did not dwell as much as their finish of the contract.


I do not know what was occurring with

Wendy audio-2: entire factor. And once more, this can be a

massive model Okay.

Jess Epi Audio_Pivot 4: Yeah, and it was a like 70,000 plus greenback contract too, the place it is like y mess.


nicely subsequent. [00:29:00] Okay, so this particular person, Maggie Bear, oh oh seven, mentioned in your final podcast episode, you mentioned getting a enterprise mortgage to your subsequent enterprise was a tough cease. Why so many? I do not know in the event that they meant YouTube. Oh, white.

Oh, is that the, that is the code for white.

Wendy audio-2: Yeah.

Jess Epi Audio_Pivot 4: Y’all, I do not know the slang. Males take out massive loans to construct their desires.

You too. To serve that too. I actually appreciated this message. Did we are saying it was a tough No? You perhaps mentioned it was a tough No. I do not really feel like I mentioned {that a} mortgage

was a

Wendy audio-2: I mentioned it was a,

I do not assume I mentioned it was a

laborious, no,

Jess Epi Audio_Pivot 4: I am open to alone.

Wendy audio-2: yeah. I feel it relies on the form of mortgage, as a result of with some traders like. They only need such an enormous return on their funding to the purpose the place it would not actually make quite a lot of sense. So I feel it simply relies upon.

There’s quite a lot of loans out [00:30:00] there , which are for black folks, folks of colour, the place, , there’s quite a lot of like incentives there and quite a lot of like, assist for

the enterprise and issues like that. So, , I am, I am not

against it.

Jess Epi Audio_Pivot 4: Yeah, I am not against it.

Both I might be open, I feel we do have somewhat bit of cash to work with. Not quite a bit, however somewhat bit to assist us, at the least with the preliminary aspect of issues. However in relation to, , hiring folks and all that, I feel which may need to be taking out mortgage or getting traders.

I am simply not the most important on traders although. I do not know why, however perhaps, who is aware of? By no means say by no means. If, yeah, if we wanted to do it, we’re in a section the place it is like, go laborious or go dwelling. I imply, the one factor could be if the enterprise thought did not work out and then you definately’re sitting on a 50 or 100 Ok thousand {dollars} mortgage, that might clearly be an issue,

Wendy audio-2: Mm-hmm.

Jess Epi Audio_Pivot 4: however it’s gonna work out.


you [00:31:00] have it.

Wendy audio-2: All proper. After which the final query that we’ll tackle is you talked about a potential change of viewers. How do you analysis and put together to attraction to a brand new demo? This can be a nice query. So we prefer to see who the opponents are and the way they’re serving. The viewers that we’re inquisitive about catering to in order that, , we will work out a method to innovate and do issues in a method that is distinctive, that stands out, that’s perhaps assembly wants that are not being met by way of these competitor platforms.

You understand, simply in order that we’ve that aggressive edge. And likewise it is useful to attempt to area of interest down our target market. So like, it, like for instance, lets say, oh, we wanna. We wanna goal black ladies, however we’ve to love actually area of interest down and be somewhat extra particular. So Justin and I’ve [00:32:00] been having these conversations, like, who’s our viewers?

Can we get as particular as potential in order that we will, , actually communicate to these wants? And even.

Perform some research by like doing surveys and

You understand, and

reaching out to our


viewers who meets that demographic and

form of assessing what their wants are. So all of that.

Jess Epi Audio_Pivot 4: Yeah, which supplies me concepts as a result of we truly ought to attain out to our present viewers and out who would meet

the. The demo of what we’re seeking to do, which as we talked about, we’re getting nearer to our thought.

Wendy audio-2: Cryptic with

Jess Epi Audio_Pivot 4: and we’re so cryptic, however keep tuned.

However yeah, I feel that that may be a good thought for us as a result of we actually do must do some case research.

So look out for an electronic mail from us within the subsequent couple months. We, yeah, we’re gonna must lean on y’all [00:33:00] for this subsequent chapter and ensure that we get it proper.

Wendy audio-2: Yep. All proper, so for subsequent week we’re gonna be bringing on our coach. She was supposed to come back on for this week, however she’s sick, so we needed to reschedule. So we did a Q and A as an alternative, however she’ll be on subsequent week and we’re gonna decide her mind and speak all issues enterprise. So actually enthusiastic about that and thanks a lot for tuning in,


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